Edie Rodriguez (Credit: Twitter).

NEW YORK — Edie Rodriguez, the former high-profile President and CEO of Crystal Cruises, has joined French-owned cruise line PONANT as its new Americas Brand Chairman and Corporate Special Advisor.

In her new role, she will be responsible for increasing PONANT’s brand awareness and sales in the Americas, especially with professional networks including travel agencies, media, influencers and prospective passengers. With more than 30 years of experience in the cruise industry, she will also act as a Corporate Advisor for the company.

“For the last several years now, PONANT has been building a solid strategy for the American market and has the means to achieve its objectives. Given our strong ambitions and the real potential of this market, I am happy to see our team strengthened by the arrival of Edie Rodriguez,” said Navin Sawhney, CEO of PONANT Americas.

Rodriguez said she is “proud” to be joining the PONANT team. “I have known PONANT for the last 10 years as they have led the global expedition cruise industry expansion, and I have always thought that their ships are perfectly appointed to deliver an unmatched cruise experience. I am proud to help the PONANT brand achieve recognition and realize its ambitions for growth in USA and the Americas at the level it deserves.”