Ensemble Travel Group has announced the appointment of Carl Schmitt to the executive position of vice president, marketing, for its 850 member agencies in the U.S. and Canada. He will be responsible for developing and executing a full suite of marketing programs and services for Ensemble members and its global network of preferred partners.

Schmitt brings nearly 30 years’ experience in global brand strategy, customer relationship management, and B2B sales and marketing to the role, having served in senior management roles at PFP Services (credit union and life insurance provider) and Avon Products. At Avon, he helped transform the sales rep network and led the development and launch of the Anew skincare line, which generated sales of over $100 million in its first year and quickly became Avon’s flagship brand.

“While Carl comes from outside the travel industry, his professional background has many parallels to Ensemble’s model of supporting members’ needs with results-driven marketing and business solutions,” said Ensemble’s Libbie Rice, co-president. “That said, we’re excited about the fresh perspective and new ideas he will bring to this position. Carl is strong in analytics and technology and is highly collaborative, which is important as we continue to capitalize on North American synergies.”

On his dedication to helping others succeed, Schmitt said: “For me that commitment goes as far back as my years at Avon working with thousands of independent contractors across the country. My top priority was to help them exceed in their goals, so in order to do that I trained in their shoes for a better understanding of what drives them every day – their successes and challenges.

“The travel industry appears to be at the intersection of technology and human connection. Consumers want a personalized experience that makes them feel special, and technology can help make that happen. Skilled travel professionals are those who can build a trusting relationship with clients while capitalizing on all that technology can offer. I look forward to forging that same connection with Ensemble members and partners and helping them both succeed.”

In his new role at Ensemble, Schmitt will be responsible for creating an overall North American marketing strategy that balances the needs of both the organization’s members and travel partners, including all print and digital marketing initiatives. In a cross-functional capacity, he will work closely with other departments to explore opportunities that drive shareholder growth and organizational efficiencies. In addition, Schmitt and his team of 10+ staff in the U.S. and Canada will create and implement marketing products and campaigns that showcase the expertise of Ensemble members as well as strengthen the overall Ensemble brand.

Schmitt will begin work out of Ensemble Travel Group’s New York headquarters office on June 19.