BRUSSELS — The European Travel Commission (ETC) has appointed a new Vice-Chair of its Canada chapter.

Pascal Prinz, Director of Switzerland Tourism, joins Dana Welch, Manager for Canada at Tourism Ireland and Chair of ETC’s Canada chapter, taking over for Antje Splettstoesser, former Director of the German National Tourist Board’s representation in Canada.

Prior to his role as Director of Switzerland Tourism in Canada, Prinz worked at Switzerland Tourism in New York, at the Swiss Ministry of Economic Affairs in Bern, and also held positions with the Swiss Ministry of Foreign Affairs at the Embassies of Switzerland in Washington D.C. and Berlin.

Together, Welch and Prinz will steer the activities of the ETC in Canada, whose role is to leverage European destinations’ promotions activities by setting up effective platforms for cooperative marketing and the exchange of best practices, and also by building relationships between the Canadian and the European travel and tourism industry.

“I am honoured to be part of this dynamic team leading ETC’s marketing activities in Canada,” said Prinz. “With even more direct flights this year, it’s so easy and convenient for Canadians to explore Europe’s authentic culture, unique charm and stunning landscapes.”

Welch also added: “I look forward to working with Pascal on strategic initiatives and driving promotional activities. It is a great honour and privilege to work together with the ETC Brussels team and member countries here in Canda to promote European destinations.”