IBIZA – Palladium Hotel Group is launching a new brand aimed at the contemporary luxury market, with its first hotel opening this November in Madrid.

BLESS Collection Hotels will initially launch with BLESS Hotel Madrid, located in the heart of the city on Calle de Velázquez and will comprise 111 rooms, a rooftop pool, spa and gym, three bars and conference spaces. The hotel will also boast a gourmet restaurant led by world-famous Basque chef Martin Berasategui, who holds eight Michelin stars, more than any other Spanish chef.

A second BLESS Collection Hotel will debut in Ibiza in 2019.

Key design features of the BLESS Collection Hotels will include “sensory architecture” that will define the hotel ambience, collaborative work spaces, social areas and charge points.

“The new upscale BLESS Collection Hotels brand will leverage our position in the contemporary luxury market and draws on our existing experience within the lifestyle sector,” said Abel Matutes, CEO of Palladium Hotel Group. “The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic of travellers who are looking for a combination of business and leisure. With BLESS Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast Wi-Fi, as well as state-of-the-art health and wellness services.”

With this new brand, Palladium Hotel Group doubles down on its commitment to expansion and repositioning. This launch is the first of a series of new hotel openings that the company will announce in the next few months.