LONDON — Palladium Hotel Group has launched its new online television channel, Palladium TV, featuring exclusive programming to inspire travellers and enable them to continue to explore while at home.

Available for the next three months, this project is accessible online on Palladium Hotel Group’s corporate YouTube channel and on the Palladium TV website, completely free of charge and accessible in English from any device.

Palladium TV will offer a wide variety of audio-visual content focusing on life both inside and outside its hotels in the destinations where the group has properties. All content can be enjoyed in traditional television mode, with live scheduled programming or on demand to be enjoyed at any time. With this, Palladium Hotel Group hopes to make the current unprecedented situation more bearable and encourage viewers with a sense of being whisked away on their next holiday.

“Thousands of people around the world have been forced to spend extended time at home and we have had to adapt and change our daily routines,” says Iñaky Bau, Corporate Marketing Director of Palladium Hotel Group. “On behalf of Palladium Hotel Group, what we want to achieve with Palladium TV is the provision of quality content that enables viewers to be inspired about their next holiday, experience unique wellbeing and leisure opportunities and learn a little bit more about the destinations where we have properties, including some of the unique experiences we offer within our portfolio and stories from different people, places and cultures.”

From August onwards this new television channel will be available at the group’s 48 hotels across six countries. The Palladium TV channel will be available directly on television sets in every hotel room, and also through a link on the Wi-Fi portal that works within the hotel venues.

Programs will highlight the essence of the destinations, as well as the local culture and gastronomy. The channel will have a wide and diverse content offering, suitable for all ages and every type of traveller.

In ‘Palladium Globe Trotters’, for example, experts will showcase the corners, beaches and landscapes of Palladium Hotel Group’s most iconic destinations, while ‘Documentary Series’ will narrate the culture and history of these places through various documentaries with themes such as social responsibility, the environment, and mythology and folklore.

Younger audiences can also enjoy Palladium TV through ‘Palladium Kids’ and ‘Palladium Teens, which offer stories narrated by children about the services and facilities available to younger guests.

In all, Palladium TV will feature a total of eight programs featuring modern, dynamic and visually compelling content. There will also be a section for discussion where several guests can comment on everything they have seen and experienced while staying at the group’s hotels.

For more information, visit palladiumhotelgroup.com