TORONTO — PROMPERU raised a glass (a Pisco Sour, of course) to the continued success of the destination from the Canadian market at an industry event this week in Toronto.
Peru’s partners including Air Transat, Intrepid, Exoticca, Goway and The Travel Corporation (TTC), along with trade and consumer media gathered at Chotto Matte to get the latest updates from the popular South American destination.
Jaime Cardenas, Director PROMPERU Canada, welcomed attendees to the event. He was joined by Marvic Gil, who is the Tourism & Country Brand Specialist with PROMPERU Canada.
“Peru is a land of awe-inspiring beauty and distinct heritage,” said Cardenas. “It is a destination that truly encapsulates the essence of exploration and adventure. With its magnificent landscapes, bustling cities, delectable cuisine, and a history that spans millennia, our country is a place where ancient customs intertwine with contemporary tourism experiences.”
New Peru offerings, including tours from some of the tour operators at the Toronto event, include Contiki’s two new Peru itineraries: The Lima to Machu Picchu Road Trip; and Peru: Lima to Huaraz, and Insight Vacations’ 10-day Peru with Machu Picchu, one of its 11 new women-only guided tours in 2025.
Other new offerings are available with Abercrombie & Kent, with a new Peruvian riverboat setting sail in April 2025. Wildland Trekking is introducing a Women’s Salkantay and Machu Picchu in 2025. And Adventure Canada has announced a brand new seven-day land tour experience in Peru: Machu Picchu and the Sacred Valley, departing in February 2026.
Machu Picchu, a UNESCO World Heritage site that stands as an architectural marvel and a lasting testament to the ingenious Inca civilization, “is undoubtedly one of the gems of Peru,” said Cardenas. “A visit to this splendid location will transport you back in time, and the sense of amazement you’ll experience is simply ineffable.”
But Peru offers much more than just Machu Picchu, he added. “Our country is a trove of experiences. From the streets of Lima, our capital city with a vibrant culinary scene, to the dry desert landscapes of the Ica region, to the verdant Amazon rainforest teeming with exotic wildlife and extraordinary flora, Peru is a land of contradictions and revelations.”
NONSTOP TO LIMA WITH AIR TRANSAT
Transat’s exclusive nonstop service to Lima from Toronto and Montreal has been up and running for close to a year now.
Air Transat’s Laura Albrow thanked attendees for joining the event and getting all the latest Peru updates. She also awarded the night’s big prize: a roundtrip flight from Toronto to Lima.
“There are so many different reasons why people travel and that’s why Transat made the decision to fly to Peru,” said Albrow. “We are the only airline out of Canada to fly to Lima nonstop with two flights a week from Toronto and two flights a week now from Montreal with a commitment for year-round service.”
More information about travel to Peru can be found at Peru.travel.
