CAMBRIDGE, ON — Canadians are feeling more confident about travelling, says a new survey, with 7 in 10 saying they plan to take a vacation in 2024.

Allianz Global Assistance’s seventh annual Vacation Confidence Study, conducted in partnership with Ipsos in November 2023 among a sample of 2,000 Canadian adults, found that vacation confidence is strongest among high-income households (85%), university graduates (80%), and families with children (79%). A total of 72% of Canadians said that an annual vacation is important to them.

Those over the age of 55 – who were among the slowest to return to travel in recent years – are driving the rise in vacation confidence with a 10-point increase from last year’s study. Considered to be some of Canada’s most avid travellers, the 55+ generation has now rebounded to its 2019 numbers in terms of travel intentions.

“Canadian travellers are a resilient bunch. Despite facing unprecedented challenges in recent years, as our 2024 Vacation Confidence Study reveals, Canadians’ travel intentions have fully returned to pre-pandemic levels,” said Dan Keon, Vice President, Marketing & Insights at Allianz. “In line with rebounding travel volumes, we’ve seen a recovery in the Canadian consumer’s mindset around the importance and prioritization of travel. This shift is propelling Canadians’ confidence in taking a vacation this winter to a statistical high point in our seven-year survey, indicating a renewed commitment to travel.”

Other notable survey findings include the following:

• Almost half of Canadians are confident they will take a trip this winter, up four points from 2022.
• With 55+ returning to travel, the study suggests snowbird travel will jump back to 2019 levels in 2024.
• The vacation deficit is still historically higher than pre-pandemic years. This year, 17% of Canadians fall into the vacation deficit category, meaning that taking an annual vacation is important to them but they are not confident that they will take one. The deficit dropped for the second consecutive year, but a third of Canadians still have not had a vacation in over two years.
• Among Canadians who are not confident they will take a trip next year, 68% cited not wanting to spend the money as the primary barrier. Of those planning a trip, 60% say they will be scaling back travel plans due to inflation.

“Canadians have been heavily impacted by rising living costs so it’s no surprise that the study found the biggest obstacle to taking a vacation relates to financial pressures,” noted Keon. “With these challenges in mind, we encourage all Canadians who are planning to travel to include travel insurance in their trip budget. It has never been more critical for travellers to protect their vacation investment, and the cost of travel insurance is a fraction of the potentially catastrophic expenses that can arise due to an unexpected medical emergency abroad. Allianz wishes all of our customers the safest of travels in the year ahead, and if the unexpected arises, we’ll be here to help them when it matters most.”

For more information about travel insurance solutions, visit Allianz’s website.