MIAMI — When Oceania Cruises opened the books on its 2024 bookings, it resulted in one of the best-ever single-day booking periods in the cruise line’s history.
Reservations for Ocean’s 2024 Collection opened to the general public on May 4. The lineup includes 350+ voyages ranging from seven to 82 days in length, from October 2023 to December 2024.
All destinations saw strong bookings for the cruise line that first day, with Asia as the most popular and with the 2023-2024 South America sailings and 2024 Northern Europe itineraries on the 1,238-guest Marina performing exceptionally well. Africa, the South Pacific, Australia and New Zealand also showed strong results.
The single most in-demand voyage was the 35-day circumnavigation of Australia departing Dec. 21, 2023, where more than 60% of capacity was filled in one day.
All of the bookings for 2023 and 2024 are new cash bookings with absolutely no dilution from Future Cruise Credits issued during the pandemic, says Howard Sherman, President & CEO of Oceania Cruises.
He adds that Oceania continues to see strong demand from new-to-brand guests who are attracted to the line’s unique destination-rich itineraries with one-third of all bookings coming from first-time guests.
In addition, one-third of the total transactions included reservations for at least two voyages. Extended travel continues to prove popular with Grand Voyages performing well, he added.
“The 2024 Collection launch illustrates tremendous and continued strong demand for cruising in addition to highlighting the increased trend in planning travel farther out, both for past guests and new-to-brand guests,” said Sherman.