NEW YORK — NYC & Company has named John Marshall as Director, Tourism Development, Established Markets, serving the U.S. and Canada.

Marshall will drive leisure travel to New York City’s five boroughs from these key visitor markets, reporting to Reginald Charlot, Managing Director, Tourism Development for Established Markets and working together with the organization’s travel trade representatives in Toronto.

“As a lifelong New Yorker, it is an honor to join NYC & Company and represent the destination in this role. With countless new developments and beloved classics across all five boroughs, I look forward to sharing my hometown with visitors and engaging key members of the trade to further drive travel from the USA and Canada,” he said.

Marshall joins NYC & Company with more than a decade of industry experience at Top of the Rock Observation Deck, where he advanced from Customer Care Representative to Sales Manager, overseeing domestic, Canadian and student travel markets.

Most recently he worked as Director of Sales at NFL Experience Times Square, where he was responsible for developing and implementing domestic and international group and FIT tourism strategy.

Last year New York City welcomed a record 62.8 million travellers. That figure covered 49.7 million domestic and 13.1 million international visitors, including 970,000 Canadian travellers.