MONTREAL — The beauty of Morocco was on full display during a recent Transat fam that welcomed 19 specially chosen Canadian travel advisors.

Taking place from Sept. 7-15 with flights courtesy of Air Transat, the fam highlighted some of Morocco’s most famous destinations and included immersive cultural experiences with local partner Jumbo Tours. These included visits to Marrakech’ souks and palm groves, the Hassan II Mosque in Casablanca, the Old Medina of Fes, the Atlas Film Studios in Ouarzazate where movies like ‘Gladiator’ and ‘Lawrence of Arabia’ were filmed, and the fortified village of Aït Benhaddou, a UNESCO World Heritage Site.

“This trip was a testament to the exceptional quality of our product, by collaborating with our handpicked local partners. Thanks to their unique insight, we were able to offer participants an exciting opportunity to truly explore Morocco,” said Dima Fahed, Transat’s account manager for the Greater Toronto Area. 

“Travel agents are now armed with knowledge that will appeal to their more adventurous clients looking for something meaningful. As you know, our profession is all about creating those unforgettable moments and encouraging travellers to step out of their comfort zones for a deeper, more enriching experience, and I believe Morocco is a great place to do that,” Fahed added.

Agent feedback was overwhelmingly positive, with many eager to share what they learned with clients. Said Gisella Alvara at PG Travel: “Morocco was an absolute dream come true with amazing and unforgettable moments. This was truly a fam trip done with class. I’m so grateful to have experienced such a unique adventure and will be recommending the highlights to future clients.”

Brian Kendrick at TravelOnly added: “Many thanks to Transat Holidays and Jumbo Tours for an excellent and thorough introduction to Morocco and the different types of products on offer. We covered a lot of ground, sights and activities in one week. When future clients ask me about Morocco, I will put Transat at the top of the list. The tours are high quality and great value for money. Other agents will know that the all-inclusive clientele are always asking for new destinations – I’ll be sure to let them know that they should consider Morocco. Now that we know it, we can sell it.”