Clive Farmer, Board Director, the BodyHoliday and Rendezvous both in St. Lucia; Judy Duncan, Canadian Sales Manager Sunswept Resorts; Alison Theodore, St. Lucia’s Regional Marketing Manager Canada; and Armin Asceric, Brand & Marketing Manager Sunswept Resorts.
Clive Farmer, Board Director, the BodyHoliday and Rendezvous both in St. Lucia; Judy Duncan, Canadian Sales Manager Sunswept Resorts; Alison Theodore, St. Lucia’s Regional Marketing Manager Canada; and Armin Asceric, Brand & Marketing Manager Sunswept Resorts.

New trends and offerings at Sunswept Resorts in Saint Lucia

TORONTO — Hotel guests are increasingly looking for opportunities to exercise out of doors, according to at least one industry expert. “Nobody wants to go to the gym anymore,” said Armin Asceric, Brand & Marketing Manager, Sunswept Resorts, speaking at an appreciation dinner in Toronto for agents selling two St. Lucia properties on the northwest coast, both part of Sunswept Resorts.

At The BodyHoliday LeSport, guests can exercise at various stations along a new WellFit trail or, for the adventurous, take part in the resort’s quadrathlon. “First you jump on a bike and enjoy views of the Atlantic Ocean, then go for a run all the way up to highest point of Pigeon Island, then rappel down a cliff, then you swim to your kayak and paddle all the way back to The BodyHoliday,” said Asceric.

The weekly quadrathlon, timed with Garmin watches to measure everything from your heart rate to the number of paddle strokes, will soon be offered twice a week due to its popularity.

Aside from exercise, a BodyHoliday stay focuses on three other areas. They include relaxation (one spa treatment per day is included and “we have amazing therapists,” said Asceric); diet (coming soon is Ital ­ based on a fish and vegetarian focused diet with organic produce, as well as a new fine dining restaurant, ‘Cariblue’, with a much-lauded tasting menu with wine pairings); and “therapeutic cares” which includes BodyScience – the resort’s version of a medical spa which combines eastern and western philosophies of health.

Guests select one of seven different programs from detox to healthy aging, then do four different tests in advance (including urine and blood samples) and receive detailed results on their current health status and a program to follow for optimal health with recommended therapies, food, supplements and aftercare.

The multi-award winning resort, which also features a variety of yoga classes, will tailor a guest’s stay to their specific needs. Most visitors (80%) choose to fill out a form at the The BodyHoliday’s website before their trip to personalize their vacation and take advantage of all the “pampering, luxury, adventure, well-being and fun” on offer.

Sunswept’s other St. Lucia property, Rendezvous Resort, is a 100-room all inclusive boutique hotel for couples set on a three-kilometre white sand beach and surrounded by almost three hectares of tropical gardens, that Asceric said focuses on celebration, relaxation, discovery and intimacy.

Couples can enjoy quality time together in a number of ways, whether it’s taking dance classes in the dance style of their choice (during Jive June, one of the themed months); soaking in a bathtub built for two in the chandelier-lit bathrooms; visiting the champagne bar; unwinding in a secluded area of the River Pool and Water Garden; or enjoying a treatment at The Spa in the Water Garden ­ a five-star spa, where one of the offerings is training for couples on how to massage each other.

The resort, which underwent a US$15 million renovation in 2009, will open a third restaurant this summer called The Malabar focusing on Mediterranean cuisine, where couples can dine on the beach with their toes in the sand.

Among the many inclusive activities are motorized watersports and scuba diving. Whether at The BodyHoliday or Rendezvous, Asceric said “our goal is to improve people’s lives.”

Several airlines fly from Toronto and Montreal to Saint Lucia including Air Canada, WestJet, Air Transat and a new service from Sunwing. Both resorts are about a 90 minute (or less) drive from the airport or a 15-minute helicopter ride.

Agents are encouraged to register for the Sunswept Specialist Program for cash rewards and one free night for every seven nights sold. Check sunsweptresorts.com.

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