TORONTO — The Saint Lucia Tourism Authority has named Jeanette Faria as Director of Marketing, Canada.

As President of JF Marketing, Faria will support the marketing efforts of the SLTA as part of a leading, national strategy to reposition the destination to Canadians.

Faria previously worked as Account Manager for the U.S. Virgin Islands and North Carolina and is currently the Canadian lead for The Beaches of Fort Myers and Sanibel. Throughout her 20-year career, several international destinations have seen an increase in visitor arrivals from Canada, in addition to achieving a stronger brand identity under her leadership, says the SLTA.

In her new role she will be responsible for developing and executing a strategic marketing plan targeting consumer and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.

“I am so excited for the opportunity to represent such an exotic destination,” said Faria upon her SLTA appointment. “I am looking forward to working with all of our partners to build long-lasting relationships. Saint Lucia is the perfect destination for weddings and honeymoons, there’s no shortage of sites to explore. The island caters to wellness travellers, families, and those in search of adventure, with a variety of breathtaking waterfalls, the healing powers of the Sulphur Springs, world famous dive sites, and the majestic Pitons.”

Adds Agnes Francis, Executive Chairperson of the SLTA: “Canada is an important and growing market for Saint Lucia. Over the next five years, Saint Lucia is set to see an increase of 50% in our product offering. Jeanette’s expertise in the travel industry will play a pivotal part in our mission to reach new Canadian visitors.”

Faria can be reached at jfaria@stlucia.org or (416) 788-4482.