LOS ANGELES — Crystal Cruises has teamed with a top global event company Imagine VIP to create a bespoke event-planning service that agents can book at 10% commission, on top of their cruise commission.

Just about anything is possible, from a wedding in the hills of Tuscany, to a birthday blowout on a beach in Bali, a retirement roast at one of Cape Town’s top wineries or a vow renewal at sea.

“Crystal Celebrations is a great tool to build new group business and gain new clients,” says Jack Anderson, Crystal’s senior vice president, marketing and sales.  “Savvy agents will not just wait for clients to contact them to celebrate an occasion.  They’ll proactively suggest milestone events and reunions that can be celebrated around the world.”

With Crystal Celebrations, agents can help create any event, from graduation parties to golden wedding anniversaries, “and all important milestones in between”. Celebrations can be organized on board or ashore throughout the world. Through Imagine VIP, a Crystal Celebrations consultant works with guests to select the perfect location on the ship or venue in or near a port of call.  Party elements can be arranged on an a la carte basis or as part of a more elaborate package, as needed, including a personalized website, save-the-date cards, invitations, ceremony, legal documentation, catering, specialty cakes, flowers, photography packages, live music or DJ, and themed event décor options.

On board, a Crystal host works with guests to arrange final details.  At this time legal onboard wedding ceremonies can only be held in port, while symbolic ceremonies can be arranged at sea.

“Many of our guests sail with us to celebrate special occasions and create ‘bucket list’ travel memories with family and friends.  With our new program, we not only make planning destination weddings and other extra-special events easier and more flexible for the traveler, we’re redefining the cruise experience and offerings within our industry,” says Thomas Mazloum, senior vice president, operations.

A range of different, pre-planned Crystal Celebrations packages can be previewed at crystalcruises.com/crystalcelebrations, starting at US$2,095 for a Crystal Vow Renewal Celebration and $3,795 for a Crystal Celebration Ashore, in addition to cruise fares.