MIAMI — Norwegian Cruise Line (NCL) has launched a brand new marketing solution for travel advisors. 

Called NCL Connect, the integrated solution is designed to boost sales and marketing efforts, allowing travel advisors to instantaneously co-brand digital content with just one click and easily share it via all social media, email and other marketing media channels. With NCL Connect, advisors can leverage a co-branded website complete with NCL sailings for clients to explore while driving leads directly back to them. 

Additional digital experiences will launch throughout the year on an ongoing basis.

“The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful, and most importantly, make it easy for travel advisors,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor’s business. I know advisors are going to love it.”

NCL Connect is powered by technology from Approach Guides, a leading content optimization platform for travel brands. 

The new product complements NCL’s Marketing Headquarters featuring over 800 ready-to-use or customizable assets including videos, flyers and more. It also comes on the heels of sister brand Regent Seven Seas Cruises’ launch of Regent Connect last October.

To learn more about NCL Connect, go to the Partners First Facebook Page.