NASSAU — Nassau Paradise Island Promotion Board (NPIPB) has announced the appointment of Kim Salter as the new vice president of marketing.

Bringing more than 20 years of industry experience, Salter will be tasked with raising awareness of the destination in key markets as well as drive engagement through marketing campaigns. 

Prior to her new role, she rose through the ranks of Anheuser-Busch Adventure Parks (now SeaWorld Parks & Entertainment) and expanded into corporate, agency and global organizations. She is credited with developing business-driven focused solutions at organizations like Atlantis Paradise Island, Legoland Theme Parks and Daytona International Speedway.

Said Joy Jibrilu, CEO of NPIPB: “We are overjoyed to welcome Kim to our team and we look forward to the fresh perspective that she will bring to the Nassau Paradise Island Promotion Board. Her expertise will be invaluable as we continue to promote the destination as an unparalleled vacation spot for a variety of travellers. This year is already gearing up to be one for the books, and we are excited to have Kim onboard to help us achieve our organization’s goals.”

Salter, who said she’s “excited to return to paradise” to work with NPIPB, added: “There are so many wonderful accommodations, activities and dining options for visitors to experience on the island, and I look forward to using my experience to bring a new point of view to the Promotion Board’s marketing efforts.”

NPIPB is the tourism board that works with destination partners to promote travel to the islands in The Bahamas. For more information go to www.NassauParadiseIsland.com.