TORONTO — Montpetit Marketing Services Inc., representing major properties and destination management companies worldwide has formed a strategic partnership with éminence Canada, a representation agency founded by travel industry veteran Dallyce Macas.

Founded in 1988 by Fleurette Montpetit, Montpetit Marketing Services Inc. began representing Hotel des Gouverneurs and major independent hotels and resorts in Canada and the United States and successfully operated the Canadian sales office of Concorde Hotels and Resorts, headquartered in Paris, for over nine years.

éminence Canada represents an international collection of destination management companies and experiential travel products to the Canadian travel buyer.

“Putting my name behind a portfolio of high quality, hand picked suppliers has been a key to success since we opened our doors in 1988,” says Fleurette Montpetit. “In partnership with Dallyce’s firm we can move firmly into the new world, as she brings with her trusted suppliers as well as the customer service and destination knowledge that our buyers both need and want as the world shifts.”

Macas said “the partnership allows us to maximize Fleurette’s outstanding service reputation in the travel consortia and MICE channels with a fine selection of new travel products fit for the current market”.

Joint sales initiatives will take place over the next six months to introduce the partnership to each of the companies’ client rosters.