SEATTLE — Holland America Line has promoted Michelle Sutter, a 20-year travel industry veteran, to vice president of North American Sales.

Reporting to President Gus Antorcha, Sutter will oversee strategic accounts, national accounts, charter and incentives and field sales. She most recently served as senior director of sales for Holland America where she led the national accounts and field sales teams in supporting the growth of North American travel partners.

Sutter first joined Holland America Line for the first time as a business development manager. Her return to the company in 2017 is preceded by a director role with the Carnival Corporation’s Fathom brand where she engaged in her passion for social impact while supporting business development and trade marketing.

She began her travel career as a shipboard translator and as one of the industry’s first future cruise consultants. In addition, as an ICF-certified Leadership and Career Coach, Sutter is passionate about making a positive difference in the lives of others through mentoring and personal coaching.

On the value she brings to the team, Antorcha said: “Michelle holds the respect of the trade community and is a results-oriented leader with the ability to drive our sales with efforts with passion, dedication and knowledge. As a member of our leadership team, Michelle has pioneered a number of culture-changing initiatives within sales that have contributed to the onward success of Holland America Line. I look forward to charting a successful path with Michelle and our travel advisor community.”

Travel advisors can connect with their BDM and the sales team through GoHal.com or by emailing sales@hollandamerica.com.