BASSETERRE, ST. KITTS — The St. Kitts Tourism Authority has appointed Mia Lange to the new role of Chief Marketing Officer (CMO).

Lange will oversee the strategic direction and implementation of all global marketing and branding efforts and will manage St. Kitts’ various international agencies. She will also lead the on-shore public relations and marketing team in the destination.

Nick Menon, Chairman of the Board of Directors of the St. Kitts Tourism Authority, noted how Lange brings with her more than two decades of Caribbean destination messaging and marketing experience.

“She has proven success in launching key advertising and branding strategies that in turn have increased tourism and tangible economic development. Lange has also shown through key partnerships with agencies and outside data partners an understanding of establishing relevant KPIs and increasing ROI over time. We look forward to having Lange at the helm of our global marketing during our continued tourism rebound,” said Menon.

On her new role, Lange added: “I am eager to continue immersing myself in the island, getting to know the people and experiences while embarking on this new challenge. St. Kitts has a strong foundation and is poised for continued growth. I look forward to showing the world the destination’s exceptional offerings.”

Most recently, Lange served as Executive Director of Global Communications for The Bahamas Ministry of Tourism where she managed key agencies of record and was responsible for strategic planning, budget management, crisis communications, organizational messaging and leadership of the Communications team. Under her leadership, The Bahamas Ministry of Tourism was awarded a number of top destination marketing and public relations awards.