QUINTANA ROO, MEXICO – The State of Quintana Roo, which comprises 11 of Mexico’s top destinations including Cancun, Riviera Maya, Playa del Carmen and Cozumel, has launched a brand new tourism board.

The Quintana Roo Tourism Board will manage the brands that make up the state’s tourism sector, creating a unified promotional strategy for its product. It will be led by newly appointed Director Darío Flota Ocampo, who previously served as the Director of the Riviera Maya and Cozumel Tourism Boards.

“While each destination will maintain its unique identity, the role of the new Quintana Roo Tourism Board will be to showcase the strengths of the State as a whole while highlighting all the different components that make it one of Mexico’s most sought-after vacation spots,” said Flota Ocampo. “In addition, we will be launching a strategic marketing, advertising, and public relations campaign in the US to help promote the natural beauty, history, eco-adventure and off-the-beaten-path experiences of Quintana Roo to both leisure and business travelers alike.”

Quintana Roo is experiencing a period of growth, with approximately 4,000 hotel rooms anticipated in 2018. Over 16.9 million visitors travelled to Cancun and Riviera Maya in 2017, an increase of 5.3% from 2016. This year, the destinations expect to welcome an additional four million national and international tourists.