VANCOUVER — The Merit Travel family has just gotten a lot bigger, with the recent acquisition of Vancouver-based CruiseExperts Travel.

In addition to fostering relationships with cruise suppliers, the purchase grows and strengthens Merit’s team of cruise-focused travel consultants and reinforces its focus on niche travel segments.

“We’re very excited to have the team at CruiseExperts Travel join the Merit family,” said Jason Merrithew, President. “Our business aligns really well, with both teams sharing a passion for cruise vacations and a relentless client-focused approach. We’re confident our teams will integrate seamlessly.”

Both CruiseExperts Travel and Merit Travel belong to the same travel consortium – Signature Travel Network. The fact that they share many tools and practices will ensure a smooth transition for the team at CruiseExperts Travel.

“We’re enthusiastic about seeing CruiseExperts Travel grow under Merit Travel management,” said Blaine Lambert, Co-Owner of CruiseExperts Travel. “Merit Travel has the skillset and resources to continue to grow in the cruise market.”

With this acquisition, Merit Travel is poised for rapid growth in the cruise vacation space. Added Merrithew: “In the always competitive and growing cruise market, we anticipate increased ability to capitalize on superior buying power with the goal of providing our clients with some of the most competitive cruise vacation options on the market today.”