MORRISTOWN, NJ — CIE Tours has appointed Jennifer Bond as its new BDM for Western Canada.

A seasoned professional with more than 20 years of experience in industry sales, business development and training in the travel industry, Bond will oversee the territory of B.C., Alberta, Saskatchewan, Manitoba, Yukon Territory and Northwest Territories and Nunavut.

“I am excited to be joining the CIE Tours team,” she said. “It’s a privilege to join a company that shares my passion for tourism and hospitality, delivering authentic experiences through local knowledge.”

Bond comes to CIE from TBO Holidays where, as sales manager, she helped launch the business in Canada. Previously, she served as strategic account manager in FIT sales at TravelBound, and also worked for Inspyre Solutions as a training specialist.