MONTREAL — The Martinique Tourism Authority is cheering the launch of a new direct flight between Toronto and Martinique.

The new Air Canada route offers nonstop service from Toronto to Martinique, and builds on a successful 14-year run of nonstop flights from Montreal, says Martinique’s Tourism Commissioner, Bénédicte di Géronimo, who worked hard to secure the lift.

“This connection between The Isle of Flowers and the Canadian economic capital reinforces the presence of Martinique in Canada, which is now our second most important market,” said di Géronimo.

“I salute the commitment of our key partners such as Club Med, MSC Cruises and The Martinique Aimé Césaire Airport Company (SAMAC) and all partners in the tourism industry in both Martinique and Ontario. This is one more opportunity for our Canadian visitors to discover, taste and share the famous ‘joie de vivre’ that inspires us every day,” she added.

Alexandre Lefevre, Air Canada’s VP, Network Planning – North America and Scheduling, said: “Air Canada is very pleased to be the leading carrier between Canada and the French Caribbean, and we are exceptionally delighted to add new flights from Toronto to Martinique this winter. This new service complements our year-round flights from Montreal. Martinique is a unique leisure destination renowned for its rich history and culture, outdoor activities and natural beauty. We have optimized connections to and from our Toronto hub to give customers convenient travel options and bring more people to discover Martinique!”

Air Canada’s Toronto-Martinique service is a nonstop, 5-hour flight aboard an A220, with a capacity of 137 seats.

“We are delighted to offer our Canadian visitors the experience of an authentic, beautiful and romantic Martinique.  We await them with open arms and thank Air Canada for helping us realize the launch of this vital new route,” said Muriel Wiltord, Director of the Martinique Tourism Authority, Americas.