LONDON — Marriott International has signed an agreement to enter the safari segment in Africa.

The move comes in the wake of a new deal with Baraka Lodges LTD.

JW Marriott Masai Mara Lodge will be located within the Mara National Reserve, and is expected to open its doors in 2023.

“As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya,” says Bruce Rohr, Vice President and Brand Leader, JW Marriott.

Rohr added: “JW Marriott Masai Mara Lodge will offer guests a luxurious backdrop to make once-in-a-lifetime memories as they connect with nature and wildlife as never before. We are thrilled that the JW Marriott brand will be welcoming adventure travellers, including families, to this breathtaking part of the world.”

Accommodation at the JW Marriott Masai Mara Lodge

Marriott International currently operates more than 120 properties in Africa across its portfolio. JW Marriott Masai Mara Lodge will join Marriott Bonvoy’s growing portfolio of 8,000 hotels globally.

Rohr says conservation of the land and its inhabitants will be at the heart of JW Marriott Masai Mara. The safari lodge aims to employ up to 50 locals from the Masai community and will offer immersive learning opportunities for guests.

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International, says the signing of JW Masai Mara Lodge “is a milestone in Marriott International’s growth in Africa as the company enters the luxury safari segment. This landmark project is in response to travellers’ growing desire for experiential offerings that enable them to build a deeper connection with their chosen destination. JW Marriott encourages guests to be mindful and present, which perfectly lends itself to meaningful safari holidays.”