TORONTO — Contiki has teamed up with Natalie Dormer (Game of Thrones, The Tudors and the upcoming Hunger Games: Mocking Jay) to launch #ContikiLegends. “I really wanted to do this Contiki project as there’s a little bit of nostalgia there,” said Dormer. “I was last here in Rome when I was 18 doing the gap-year backpack thing and I really wish I had known about Contiki at the time, because I would have been straight on one of their holidays!”
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The campaign features Natalie retelling a story of a young blind woman surprising her Contiki group back to their hotel in Rome. The story gives a unique insight into the sounds and smells that visitors can forget to take in when experiencing the sights.
“Natalie is a great fit for #ContikiLegends – her youthful exuberance and passion for life perfectly reflect the Contiki brand and we’re thrilled to have her retell this authentic story, inspiring others to travel when they’re young,” said Brad Ford, President of Contiki Canada. “The looks on our travellers faces when Natalie walked into the room was incredible – this is definitely one Contiki legend they’ll be telling over and over for years to come.”
Canadians will be pleased to see a homegrown YouTube sensation from London, ON, Andrew “Gunnarolla” Gunadie, participating in the program, hosting a social media contest which will provide one lucky winner with the chance to live their own Legend on a Contiki trip!
For more, visit contiki.com/legends.
