TORONTO — We all love to hate on social media, liking friends’ incredible travel posts while secretly hating the fact that they’re there and you’re, well, anywhere but.
But now there’s a way to stop ‘hate-liking’ and be hate-liked, thanks to Hotels.com’s hilarious new lineup of Instagram props.
The Hate-Like Boutique, which the company describes as “your one-stop shop for buying your friends’ envy”, includes everything from a Hair Flip Wig (US$8.99), perfect for those iconic water whip shots, to Latte Screens ($2.99) that transform boring pics of average beverages to fancy cups of joe featuring mind-blowing designs. There’s even a Love Lock Fence screen ($4.99) that makes it look like you’re at any one of the cities that participate in this popular tradition.
“You know when your friend posts a pic from her beach vacay on an oversized swan floatie with #nofilter? And you ‘like’ it, even though you kinda hate it? That’s called a Hate-Like,” said the company in an official release. “We all do it. So we created a line of products to help you stop Hate-Liking and start getting Hate-Liked.”
Products were based on Hotels.com’s recent survey that revealed that 30% of 18- to 34-year-olds say they tap ‘like’ on other’s social media posts every day even though they’re envious of the content, with 29% of people indicating they do it multiple times a day.
A total of 27% of respondents said they wake up at 5 a.m. to achieve the best lighting and avoid crowds to get the perfect vacation photo, while 14% said they pay for a friend’s half of the trip to get the perfect snap.
Meanwhile, 40% of people thing #blessed is the most annoying and overused caption, and 36% of people are sick of seeing ‘legs by the pool’ photos.
Finally 39% of people choose a vacation location that offers lots of photo opportunities for social media.
All props on www.HateLikeBoutique.com are free right now with promo code HATELIKE at checkout and are available while supplies last.