TORONTO — Lyell Farquharson has been named President of TTI Travel.

The move took effect Sept. 15, 2022. TTI Travel is a Canadian family owned and operated company and one of Canada’s first Virtuoso agencies, as well as the exclusive affiliate of BCD Travel in Canada.

Farquharson will oversee all of TTI’s lines of business and operations, in addition to managing strategic partnerships and business development opportunities.

Farquharson’s three decades of travel industry experience include six years at WestJet. When he left the airline in 2018 he was VP Global Sales. Prior to joining WestJet he was VP and GM Canada for American Express Travel Companies in Canada, from 2007 to 2012. And before that, he was President of Navigant Canada, and President of Rider Travel Group.

For the past four years Farquharson did consulting work as CEO of The TKB Group.

Says Rocky Racco, CEO, TTI Travel: “Lyell was very instrumental in guiding TTI through the challenges of COVID and helping us come out of it a ‘stronger and better’ company. I have known Lyell for many years, and I, like others in our industry, highly respect him for his expertise, experience, and industry knowledge. I’m looking forward to working alongside him, as we pursue the many opportunities presenting themselves in the marketplace.”

Racco added: “We strongly believe that Lyell will enable TTI to pursue its goal to be recognized as the leading boutique Travel Management company in Canada servicing discerning business and leisure travellers.”

Farquharson said he has high regard for the TTI team. “I’ve worked alongside many of TTI’s leadership team and staff in the past and respect and admire how they worked very hard to keep their team engaged and connected during the past couple of years. Together I feel we can make a positive difference for our clients, key partners, and the travel industry overall.”