TORONTO — Why visit Ireland during the off-peak travel season? Nine lucky travel advisors can tell you why.

Tourism Ireland’s recent Canadian luxury trade fam trip to the Emerald Isle hosted a group of nine travel professionals who all specialize in high-end travel. The fam was designed to showcase the benefits of off-peak travel and highlight the ease in getting to Ireland from Canada, thanks to direct air access available year round.

During the trip, advisors visited top attractions in the Republic of Ireland and Northern Ireland, including Trinity College Dublin, Treaty City Brewery, Dromoland Castle Resort, Dunluce Castle, Hinch Distillery, and The Giant’s Causeway.

The group also had the chance to connect with some of Ireland’s top industry partners during an elaborate six-course tasting menu at the five-star Mount Juliet Estate. Partners in attendance included luxury DMCs, accommodations and experience providers like Carton House, The Conrad Dublin, The Dylan Hotel, The Fitzwilliam Hotel Dublin, Hayfield Manor, Ireland’s Blue Book, The K-Club, Lough Eske, Luttrelstown Coastle, The Merrion Hotel, and MHL Hotels.

Other itinerary highlights included: EPIC The Irish Emigration Museum, voted Europe’s Leading Tourism Attraction three years running; The Guinness Storehouse, Ireland’s most visited tourism attraction; Adare Manor, a five-star hotel & golf resort in Co. Limerick and host of the Ryder Cup 2027 Golf Tournament; Cashel Palace in Co. Tipperary, a five-star Palladian Manor that opened earlier this year; Mount Juliet in Co. Kilkenny, host of the 2022 Irish Open; Ballyknocken House, Farm and Cookery School, hosted by celebrity chef Catherine Fulvio; and Galgorm Resort and Spa in Co. Antrim, located within the Thermal Spa Village, the first of its kind in Ireland.

“We were delighted to welcome Canadian travel professionals to the island of Ireland this winter, showcasing the superb yet often unexpected experiences that are available off-peak, including the cozy, festive atmosphere of our cities, the wide variety of unique and luxurious accommodations on offer, as well as the Irish hospitality and humour we are so well known for,” said Sandra Moffatt, Tourism Ireland’s Manager Canada.

She added: “Working with the travel trade is integral to our programs and we look forward to continued partnership with our partners to drive business in 2023 and beyond.”