TORONTO — Lujure will be the new name for Total Vacations effective Sept. 1.

Known for unique destinations and ‘à la carte’ vacation experiences, Total Vacations is a division of Red Label Vacations Inc.

Lujure will specialize in booking private villas, true luxury hotels and boutique properties.

Lujure will feature a comprehensive product lineup that will be located in some of the most sought-after destinations in the Caribbean, Mexico and Central America, said the company.

“This will be a new revenue stream for agents that can now offer their clients a diverse and extraordinary way to travel as an alternative to pre-packaged vacations. Your clients will love the exclusivity, privacy and personalized service,” said Bianca DeMarinis, Manager of Lujure. Agents will be better equipped to service higher-end clientele, large groups and specialized parties under a TICO certified wholesaler, she said.

Travel specialists will earn 10% commission on all private villa bookings – and to celebrate the launch of the site, when an agent books a private villa between now and Oct. 31, they will also receive a $200 per booking cash incentive. Any inquiries and requests can be made through Lujure.ca or by contacting one the travel designers at 1-855-Lujure1.