HAMILTON, BERMUDA — BermudAir, Bermuda’s flagship airline, has appointed Leslie Peden as its new Senior Vice President, Sales & Distribution.

In his new role, Peden will be responsible for the airline’s travel partner channel strategies and engagement globally, as well as its multi-channel distribution activities.

Prior to joining BermudAir, Peden held executive positions in the sales and distribution of luxury rail, cruise and high-end tour business, including at Virgin Atlantic, Rocky Mountaineer, Royal Caribbean International and Celestyal.

“We’re very pleased to welcome Leslie to our team,” said Adam Scott, Founder and CEO of BermudAir. “His extensive experience in the industry will be of great benefit to the company, along with his deep knowledge of the travel partners who are so important to a travel brand’s success. We anticipate great results from our sales initiatives under his leadership.” Mr. Scott indicated that this appointment demonstrates BermudAir’s ongoing investment to forge closer partnerships with the travel trade who the company considers to be a vital business channel.

Peden added: I’m looking forward to being part of the excellent operations at BermudAir and building on the success they have already achieved in such a short period of time. The airline is already making its mark and we’re ready to work with our travel partners to generate even more Bermuda business together.”

BermudAir has an active key account programme in Bermuda, Canada and the U.S., in conjunction with Discover the World, and works with all travel partners through Sabre, Travelport, Amadeus, TravelSky and Travel Fusion. The airline operates service to destinations in the U.S. East Coast and Canada.

Travel agencies interested in establishing relationships with BermudAir email salesandtravelpartners@flybermudair.com More information go to www.flybermudair.com.