WINNIPEG — Trevello Travel Group has named Susan Lawson as National Director of Sales & Training.

The industry veteran joins Trevello after eight years at Allianz Global Assistance. Lawson was also General Manager, Central and Western Canada for Air Canada Vacations, and before that she was Director of Sales for Club Med.

In her new role at Trevello Travel Group, Lawson is responsible for Sales & Training, with a primary focus on helping Trevello advisors achieve sales and deliver memorable experiences to their clients.

Trevello CEO Zeina Gedeon said Lawson’s wealth of experience and expertise will be an invaluable asset as Trevello continues to grow its business. “We are thrilled to welcome Susan to our team,” said Gedeon. “We are confident that Susan’s skills and experience will help us to achieve our goals and take our business to the next level. Susan has a wide knowledge in dealing with advisors and has a proven track record of success.”

Lawson added: “I am thrilled to be part of this dynamic team, it’s the perfect match for my skills and passion. I am excited to bring my enthusiasm for sales and training to the table and work together toward even greater heights. This is a momentous time for the travel industry, and I am proud to be a part of Trevello’s journey as we navigate this new landscape, grow the business, and provide exceptional experiences for our valued customers. I am confident that, with Zeina’s unique ‘make it happen’ leadership style, dedicated senior leadership, our passionate advisors, and valued suppliers, we will achieve even greater success. I am excited to be part of a team that values hard work, dedication, passion, and the importance of having fun and loving what we do.”