NAIROBI — The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in their strongest source market – North America.
The campaign, ‘Real Deal Kenya’, was developed to reinvigorate Kenya’s tourism industry by highlighting the wildlife, culture, and adventure activities available to the global visitor.
According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa’s top tourist destinations.
“This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of COVID-19 pandemic,” she said.
The digital campaign in North America, launched by media-buying agency Dalh-Mac Group in partnership with Sojern, uses the companies’ data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.
In partnership with Kenya Airways, the campaign offers flight booking options as well as partner travel itineraries that suit different interests and budgets from seven operators – Africa Answers, African Travel, Audley Travel, G Adventures, Goway, Intrepid and Kensington Tours.
“Kenya Airways is proud to partner with Kenya Tourism Board,” said Julius Thairu, Kenya Airways Chief Commercial and Customer Officer. “As part of this campaign, we have offered customers the benefit of discounted fares on the nonstop flight between New York and Nairobi.”
Kenya has recorded an upward trajectory in arrivals with resumption of travels and other tourism business. Within the review period (FY 2021/22 July – June), Kenya welcomed 1,207,691 visitors, compared to 483,257 in 2019/20, representing an increase of 149.9%.
The Ministry of Tourism and Wildlife projects international arrivals to recover by up to 75% this year, with marketing initiatives being rolled out in various platforms.
‘Real Deal Kenya’ will be launching in other international markets the remainder of 2022.
