MIAMI — Silversea Cruises has announced Katina Athanasiou as its new Senior Vice President of Sales, effective today, Dec. 1.

With cruise industry experience that spans 21 years, Athanasiou most recently served as Chief Sales Officer of Norwegian Cruise Line where she developed, implemented and led profitable business development strategies. At Silversea, she will report directly to Mark Conroy, Managing Director, The Americas.

“I am delighted to join Silversea Cruises during this exciting period as we optimize all channels towards te company’s long-term growth,” says Athanasiou. “With its aggressive shipbuilding program and leadership position in luxury and expedition cruising, this is an incredible time for our guests and travel advisor partners. I am thrilled to return to the luxury cruise space and look forward to engaging with all internal and external stakeholders to deliver and unlock deep, meaningful experiences in luxury travel.”

Barbara Muckermann, Silversea Cruises’ Chief Commercial Officer, said the team is thrilled to welcome Athanasiou aboard.

“Athanasiou has a proven record of developing strong partnerships to deliver successful sales strategies, which will prove invaluable as we continue on our ambitious growth trajectory as part of the Royal Caribbean Group,” said Muckermann.