MIAMI — Karisma Hotels & Resorts and Margaritaville have announced a partnership to develop a collection of brand new all-inclusive Margaritaville resorts.
The agreement introduces Margaritaville, an All-Inclusive Experience, by Karisma, which will include new resorts built in beachfront destinations throughout the Caribbean.
The “coastal-luxe” resorts will provide travellers with new opportunities for vacations inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett.
The debut of Margaritaville, an All-Inclusive Experience, by Karisma, will combine Karisma’s service, food and beverage and personalized experiences with authentic Margaritaville design elements such as the oversized flip-flop sculpture and Jimmy Buffett memorabilia.
“Our partnership with Margaritaville, an esteemed brand filled with flavour, fun, and a likeminded desire to delight travellers with unforgettable vacation experiences, allows us to introduce a collection of new casual luxury resorts set in stunning tropical destinations,” said Mandy Chomat, Executive Vice President of Sales & Marketing at Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts.
“Karisma’s expertise in delivering elevated all-inclusive concepts around the world makes this partnership a perfect fit. With Margaritaville, we look forward to delivering a taste of the good life very soon!”
Karisma Hotels & Resorts owns and manages properties in Mexico, Latin America, the Caribbean and Europe. With 26 properties currently in its collection, plans for growth will include owning and operating 30 resorts around the world by 2020.
In recent years, Karisma Hotels & Resorts has introduced luxury brands for partners including TUI and Viacom. Karisma opened the world’s first and only Gourmet Inclusive Nickelodeon Hotels & Resorts Punta Cana in summer 2016, with plans for Nickelodeon Hotels & Resorts Riviera Maya set to open in winter 2017/2018 and an additional property to follow.
After opening its first restaurant in 1987 in Key West, Margaritaville is now a global lifestyle brand with seven destination resorts/hotels across the Southeast U.S. and Caribbean, eight locations in active development and four gaming locations. The company’s holdings attract more than 15 million travellers every year.
“We are excited to team up with Karisma Hotels & Resorts to create a resort product that will deliver carefree vacation experiences in some of the most beautiful places in the world,” said Tamara Baldanza-Dekker, chief marketing officer for Margaritaville. “Karisma, like Margaritaville, puts the guest experience and employee culture above all else. With these common values, and our shared commitment for first class service and exceptional amenities in a fun, relaxed environment, our partnership with Karisma is a match made in paradise.” Visit karismahotels.com.
