MIAMI — Karisma’s strategic alliance with the Irotama Resort on Rodadero Beach in Colombia comes into effect Nov. 1, when Karisma will take over management of the beachfront resort.

Featuring an upscale all-inclusive experience, renovated rooms and restaurants, and a superior level of service, Irotama Resort is set to become “the destination’s most luxurious and sought-after offering” under Karisma’s management, says the company.

Irotama Resort on Rodadero Beach in Colombia

Karisma will manage the Santa Marta resort’s 290 hotel rooms and the operation of 265 condos across four buildings, as well as the upcoming Irotama Reservado.

Irotama Resort sits on 23 acres of beachfront land in Colombia’s oldest city with Spanish colonial architecture and mountain ranges as the backdrop. The property includes nine restaurants, four bars, five pools, a spa, fitness centre, kids’ club, and events facilities for up to 1,000 people.

Aimed at families, couples and groups, Karisma says it will draw from its Gourmet Inclusive Experience to elevate the all-inclusive offering at Irotama Resort.

Irotama Resort

“We are proud to continue growing Karisma Hotels & Resorts and to strengthen our presence in Colombia with this new project in picturesque and historic Santa Marta,” said Neil Evans, CEO, Karisma Hotels & Resorts.  “The milestone deal for Karisma to manage Irotama Resort’s four towers and brand-new hotel takes place on the heels of Karisma’s initial success in Colombia with Allure Hotels.  Irotama Resort is a special place and we look forward to further elevating and expanding the property to deliver unforgettable stays for families, couples, weddings and groups from around the world.”

Karisma’s management deal with Irotama Resort follows the opening and expansion of Allure Hotels by Karisma in Colombia, including Allure Chocolat, Allure Bonbon and Allure Canela in Cartagena.

With Irotama Resort, Karisma achieves its goal of owning and / or operating 30 hotels around the world by 2020, says Evans.