TORONTO — Mark your calendar: the Jamaica Tourist Board (JTB) has scheduled the fall edition of its Virtual Product Showcase for Wed. Nov. 24.

The showcase will take place from 1 – 3 p.m. ET, and follows up on the success of its very first Virtual Product Showcase in July 2021.

Dozens of the industry’s top tour operators and travel suppliers are set to take part, including Sunwing Vacations, Transat, WestJet Vacations, Swoop, Iberostar, H10 Hotels, RIU Hotels and more.

Agents can connect directly with representatives from airlines, hotel and resort partners, attractions, and ground transportation services, in addition to the JTB’s on-island and in-market product teams. There will be trivia games too, with prizes.

Says Angella Bennett, Regional Director, Canada, Jamaica Tourist Board: “Our first Virtual Product Showcase attracted almost 500 attendees this summer and proved to be incredibly valuable for retail agents and travel suppliers. With that in mind, we are excited to bring back this successful engagement initiative for another one-day-only event this month.”

She adds: “Hosting this immersive destination update in a virtual setting allows us to connect with agents across the country simultaneously in an interactive way with a full afternoon of destination education, industry networking, and fun-filled games with great prizes.”

Registration for Jamaica’s Fall Virtual Product Showcase is now open. Agents can sign up to participate for free at visitjamaica.com/canada/showcase.

In other news, Destination Jamaica will also be launching a new after-hours social initiative this month to give travel advisors a chance to relax and have fun during the first-ever virtual Jamaica Social Evening.

Taking place Thurs. Nov. 18 from 7 – 8:30 p.m. ET, the online gathering will feature a variety of live entertainment options including a Jamaica-themed photo booth, tarot card readings, pub-style trivia and musical bingo.

The Jamaica Social Evening is free to attend and agents can register in advance at visitjamaica.com/canada/social.

“Destination Jamaica cares about the professional success of our travel advisor community, but we also enjoy mixing business with pleasure from time to time. That’s why we believe it is time to provide our valued partners with a bit of levity and fun,” says Dan Hamilton, District Sales Manager, Canada for the JTB. “This after-hours social night gives all of us at the JTB an opportunity to connect with agents, thank them for their continued support, and deliver some fun irie vibes during the workweek.”

More details about Jamaica’s initiatives and events for Canadian travel advisors can be found at visitjamaica.com/Canada.