TORONTO — Jamaica has launched a Wedding & Romance microsite as part of its Jamaica Tourist Board (JTB) website.

Appropriately named ‘My Heart Beats JA’, the microsite “is a repository of all things love,” according to the JTB.

Minister of Tourism Hon, Edmund Bartlett (left) speaks with (L-R) Director of Tourism Donovan White, Deputy Director of Tourism, Marketing Camile Glenister and Peter Shoucair, Executive Producer, Jamaica Bridal Expo during the launch of the My Heartbeats JA microsite

The microsite has ideas and inspiration for everything from ‘Romantic Getaways’ to ‘Getting Engaged’ to ‘I Do’. Content across the microsite addresses consumer trends, including more intimate or even private destination weddings.

“My Heart Beats JA is a fulfillment of a promise the Jamaica Tourist Board made to continue to evolve the VisitJamaica platform into an ecosystem of all opportunities for tourism in Jamaica. It gives us a great feeling that we have been able to, not just keep our promise, but more importantly, remain true to the objectives we have set for our digital focus,” said Jamaica’s Director of Tourism, Donovan White, at the COVID-safe launch event for ‘My Heart Beats JA’ at the AC Hotel by Marriott in Kingston.

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, in his keynote address, said: “Jamaica is a place for love, for lovers, for romance and the romantic. Of the over 700 stopover arrivals to the island from January to November last year, 58% of that number represented visitors travelling for weddings and honeymoon. This tells me that Jamaica is truly the heartbeat of the world as it continues to pull and pique the interest of visitors searching for unique experiences.”

The microsite gives opportunities for all licensed vendors and suppliers within the space to be represented, notes the JTB. Visitors to the site, including agents, can connect live with vendors.

To access the My Heartbeats JA microsite, see www.visitjamaica.com/weddings-and-honeymoons/.