KINGSTON — The Jamaica Tourist Board (JTB) has launched a new Instagram Live series aimed at lifting the spirits of would-be travellers during social distancing.

On April 3, 2020 at 9:00 p.m. ET (8:00 p.m. Jamaica time), the JTB will kick off its ‘Escape to Jamaica’ Instagram Live series with one of the island’s leading disc jockeys, ZJ Sparks, spinning the latest reggae and dancehall hits live from Jamaica.

‘Escape to Jamaica’ will occur weekly on the @VisitJamaica Instagram channel and, in addition to music, it will feature live cooking demos as well as pre-recorded wellness sessions.

The first wellness session will take place on April 6, 2020 at 9:00 a.m. ET (8:00 a.m. Jamaica time), with Empress Thandi Wise, Certified Yoga Instructor from Rasta Wellness Centre and Jakes Hotel. Followers can then tune in on April 8, 2020 at 6:00 p.m. ET (5:00 p.m. Jamaica time), for a live cooking demo with Chef Andre Fowles, Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai.

“We’re aware that people from all corners of the globe may be in need of an escape with what’s happening right now. With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,” said Donovan White, Jamaica’s Director of Tourism. “Since visitors are unable to come to us at the moment, we want to bring the ‘Heartbeat of the World’ to their homes. Jamaica will be here to welcome travellers when the time is right. We want our followers to know we can only get through this together.”

For more information about the ‘Escape to Jamaica’ series, visit the JTB’s Instagram account at instagram.com/visitjamaica and join the conversation with #EscapetoJamaica.