TORONTO — The Jamaica Tourist Board’s Canadian sales team has added Sonia Machado as BDM for Western Canada.

Machado will be responsible for overseeing sales initiatives and industry engagement activities across B.C., Alberta, Manitoba and Saskatchewan. She will be based in Calgary.

Machado began her career working as an advisor with Stadium Travel in Calgary and then relocated to Vancouver to work in sales with tour operators including Transat Holidays and Canada 3000 Holidays. She later returned to Calgary to represent Transat Holidays as a BDM for Southern Alberta.

Machado most recently represented Krystal Resorts in Mexico with Dave Emery Travel Marketing. Her 25+ years of experience in the travel industry also included a stint with Sunset Resorts in Jamaica.

“Our highly engaged business development team in Canada plays a key role in Jamaica’s ongoing success within North America,” says the JTB’s Director of Tourism, Donovan White. “Western Canada represents an important market for the destination, and we look forward to working alongside Sonia to enhance Jamaica’s brand awareness and drive growth in the region.”

Angella Bennett, Regional Director, Jamaica Tourist Board Canada, adds: “We are thrilled to welcome Sonia to the Jamaica Tourist Board. She brings a wealth of knowledge to the role. I’m certain our industry partners and travel advisors in Western Canada will value her industry expertise and passion for Destination Jamaica.”

Machado can be reached at (403) 404-8701 or smachado@visitjamaica.com. “I’m very much looking forward to joining the JTB’s Canadian Sales Team to represent Jamaica and grow the business in Western Canada!” she says.