TORONTO — The Israel Ministry of Tourism has signed a new corporate partnership with ACTA to better promote travel to Israel from Canada.

As per the agreement, signed on July 21, both organizations will support each other in growth through their mutual commitment to work together in the best interest of the travel agency community.

According to Gal Hana, Consul for Tourism, Director for Canada – Israel Ministry of Tourism, the destination was eager to enhance its presence in Canada’s travel industry. By working with ACTA retail travel agency members and their clients across Canada, the Ministry will be able to promote education, Israel specialist accreditation and other sponsorship avenues that highlight Israel’s niche experiences.

“With this, Israel continues to increase our investments in the Canadian market as a result of the record tourist numbers of the last three to five years and with the Canadian travel industry understanding the potential to Israel,” said Hana. “When it comes to responsible tourism, ACTA is a natural and meaningful partner to promote such an important topic within the industry. We cannot wait to open the borders between Israel and Canada and to welcome tourists back into both countries.”

Wendy Paradis, ACTA President, added: “It is fantastic that Israel and ACTA will be working together to educate travel agents across Canada on this very unique and intriguing destination, as well as jointly promoting Israel and the value of working with a professional travel agent when planning for a trip of a lifetime.”