TORONTO — Intrepid Travel is challenging shoppers to spend their money on “experiences, not things”, as it unveils its Vacation Vending Machine in Toronto’s busiest shopping mall today.
The innovative concept kicks off the company’s $1 deposit campaign, featuring a chance to win trips around the globe. The machine will appear in the Cadillac Fairview Eaton Centre from Jan. 16-19, along with a live DJ, an authentic Thai tuk tuk, and Moroccan poufs and tea.
“We’re finding more and more people are wanting to get out and explore the world, and it makes people happier to spend money on experiences rather than things,” says Leigh Barnes, Regional Director of Intrepid Travel for North America. “People want to get out and connect with other people, they want to see the world and they want to have new adventures.”
Torontonians will not only be able to lock in their 2018 travel plans for just $1, they’ll also have the chance to win one of 12 Intrepid Travel trips, 60 Urban Adventures day tours, and 2,000 vouchers for $100 off intrepid Travel trips when they visit the vending machine.
Intrepid Travel rocks out at Eaton Centre in Toronto with $1 deposits and a chance to win an adventure trip anywhere in the world.
Posted by Travelweek on Tuesday, January 16, 2018
Barnes says “Most people start the new year with big goals, but it’s super easy to get distracted by the every day things you can spend money on. That’s why we’re trying to make it easy for travellers to do the things that really matter to them this year.”
“At our core, Intrepid Travel is focused on immersive experiences around the globe. Now, we are bringing that immersive experience to Toronto. The reasoning behind our $1 deposit promotion is to allow travellers to secure their next adventure with only $1, and with the vending machine we are taking that $1 and giving people the chance to travel to the world’s most exciting places for free.”
“The $1 deposit promotion makes it even easier for travel agents to grab those customers. We are working with agents to help get customers coming through their doors. The $1 deposit really helps get customers into the agency interested in our product and sales on the books.”
For more information, visit: intrepidtravel.com/ca.
