TORONTO — In celebration of Giving Tuesday today, Intrepid Travel is donating 10% of all tour bookings to help aid four community projects around the world. Running through Dec. 20, the campaign applies to bookings on over 1,000 of the company’s small-group tours.

According to the company, this is the first time it has taken this type of philanthropic approach to discounting, a concept that aligns with the brand’s mission to help consumers see the world through “real, immersive experiences while leaving the destinations they visit in a better position than it was found.”

The four projects are currently supported through Intrepid Group’s not-for-profit, ‘The Intrepid Foundation’, and represent a mix of initiatives that the foundation supports through over 50 projects around the world.

The projects that will benefit from the campaign include: Kusimayo (Peru), which works to improve the living conditions of children and adults affected by poverty in Puno; Blue Dragon (Vietnam), which provides vocational training and educational support to the impoverished; Pollinate Energy (India), a social enterprise that provides access to sustainable and affordable energy for India’s urban poor; and Friends of the Asian Elephant (Thailand), the FAE hospital that helps rehabilitate elephants once used in tourism entertainment venues.

“The holiday season is a time of reflection and giving back,” said Leigh Barnes, North America Director for Intrepid Travel. “While we remain committed to supporting local communities throughout the year, this campaign allows our travellers to help create meaningful impact in the destinations we visit.”

Globally recognized as a leader in responsible travel, Intrepid has been carbon-neutral since 2010 and has donated over $5 million through its foundation since 2002. Intrepid Travel hopes to donate $150,000 through the Travel for Good campaign, making it the largest fundraising initiative for The Intrepid Foundation in North America.

Canadian agents can experience an Intrepid tour first-hand and win a spot on an upcoming fam. To find out more details, watch Travelweek’s latest video with Leigh Barnes.

For more information on Intrepid Travel and the Travel for Good campaign, please visit: intrepidtravel.com/us/travel-for-good.