TORONTO — The Jamaica Tourist Board (JTB) channeled the spirit of the island during Canada Trade Week, a cross-country promotional campaign that included stops in Calgary, Montreal and Toronto.

Taking place all last week, regional trade events in each city were attended by 430 travel agents who had the opportunity to take part in dedicated supplier training sessions before enjoying a lively Destination Showcase evening featuring entertainment, Caribbean cuisine and drinks, games, photo opportunities and prize giveaways. 

The campaign also included the first-ever Jamaica Travel Expo consumer event at the Pearson Convention Centre in Toronto on Nov. 11. Welcoming more than 300 consumers, the expo was hosted by award-winning standup comedian Jay Martin and included food and drink samples from Grace Foods and Jerk Brothers Food Truck, live entertainment from The Arsenals Ska Band and Mentalist Ryan Edwards, tropical massage stations, face painting, interactive photo booths, destination swag and more.

Hourly giveaways featured prizes from some of the island’s top hotels and resorts, with one very special grand prize winner receiving a vacation travel certificate valued at $5,000,courtesy of redtag.ca.

“We are incredibly proud of the hardworking Destination Jamaica team and all our industry partners for executing a tremendously successful Canada Trade Week,” said Angella Bennett, Regional Director, Canada, JTB. “Hundreds of Canadians from across the country came out to show their support for Jamaica and we’re confident these incredible consumer and industry events will help kick-start a strong winter season for the destination.”

Toronto trade show

For more information about the Jamaica Tourist Board, go to www.visitjamaica.com.