TORONTO — Riu Negril is officially back open for business after a much-anticipated refurbishment, and as RIU’s preferred partner in Canada, Sunwing Vacations is ready to help travel advisors book their clients to the recently reopened resort.

This winter Canadians can travel to Montego Bay with Sunwing Vacations from eight cities across the country, including Toronto, Montreal, Edmonton, Halifax and more.

One of the first RIU properties in Jamaica, built in 2004, the five-star all inclusive Riu Negril on Bloody Bay’s beachfront “has raised the bar for travellers searching for a unique blend of excitement, relaxation and Jamaica’s authentic spirit,” says Sunwing.

RIU’s other Jamaica properties include Riu Palace Tropical Bay, Riu Montego Bay, Riu Palace Jamaica, Riu Reggae, Riu Ocho Rios and Riu Palace Aquarelle.

As of December 2024, Riu Negril now offers new services, new restaurants and 600 renovated rooms and suites. The reopening follows an extensive refurbishment of all rooms and suites, which now include the addition of 28 swim-out rooms.

The hotel’s lobby is also newly renovated, plus guests can now choose from eight restaurants, three of which are new: the ‘American Country’ themed restaurant, Pepe’s Food grill and Tiki Taco.

Riu Negril has also refitted five swimming pools – a pool for water activities, a relaxation pool, one for general use, a kids’ pool and one with a swim-up bar –and has also adapted to the rising popularity of pickleball, installing three courts. RIU’s famous Neon Party and White Party now take place in the hotel theatre.