MIAMI — Sandals Resorts’ and Beaches Resorts’ refreshed travel advisor and agency partner program, Sandals Elite Advisor (S.E.A.), has launched in Sandals’ and Beaches’ Travel Advisor Portal.

Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), says the S.E.A. program is a cornerstone of the brands’ ever-evolving relationship with the travel advisor community.

The new Bamboo Grove One-Bedroom Skypool Butler Suite at Sandals Negril

“It is incredibly exciting to see the Sandals Elite Advisor Program come to fruition to further empower the TA community to deliver exceptional service while enjoying the exclusive benefits they deserve,” said Sadler.

First announced at UVI’s 2025 Global Sales Conference last month, S.E.A. has all-new tools, support systems and opportunities for advancement for travel advisors. “Travel advisors are integral to the success of Sandals and Beaches Resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients,” said Sadler.

Travel advisors can ascend through different status levels with S.E.A., with rewards including exclusive perks for registering commissionable travel bookings of three nights or more.

In addition to S.E.A., the portal is also showcasing a refreshed Advisor’s Benefits page with new status tiers. With BDM support, specialized call centre teams and the portal, the program provides a high-touch experience that sets Sandals and Beaches apart in the industry, said the company.

An updated Travel Advisor Dashboard now appears in the ‘My Bookings’ section of the advisor’s account, with all new dials and bars showing total lifetime, travelled and future bookings – along with a new dial to track revenue for current year and tracking towards potential Chairman’s Royal Club (CRC) membership.

Advisors can visit the Sandals and Beaches Travel Advisor Portal to learn more. Travel advisors can also keep an eye out for an all-new TA Portal scheduled to launch in June 2025.