TORONTO — A new report from the Wall Street Journal indicates that Sandals Resorts International could be looking for a buyer.

The news from WSJ, picked up by other consumer news sites including the St. Vincent Times, is that the potential price tag could be more than US$6 billion.

As reports note, the biggest players in the global hotel industry, including Marriott International, Hyatt and more, have set their sights on explosive growth in the popular all-inclusive segment.

Marriott signed a deal for its first all-inclusive in Jamaica back in 2019. Marriott Cancun, An All-Inclusive Resort, opened in 2024 as the first Marriott-branded all-inclusive resort in the world.

Rumours of a possible sale have popped up on other occasions over the past several years. In 2017 came reports that Sandals Resorts International was eyeing several business strategies including the possible sale of a majority stake in the company.

Sandals Resorts founder Gordon ‘Butch’ Stewart passed away in 2021. Sandals officially launched its new global campaign, ‘Made of Caribbean’, earlier this month.