Graduate by Hilton Princeton

Record growth for Hilton in 2024, plus new partnerships, acquisitions

MCLEAN, VA — Hilton added 973 hotels and nearly 100,000 rooms in 2024, the single biggest increase in rooms in Hilton’s more than 100-year history, achieving net unit growth of 7.3%

Hilton also strengthened its development pipeline, signing more than 1,430 hotels representing 154,000 rooms in 2024.

The company’s pipeline now stands at roughly 3,600 hotels totalling more than 498,500 rooms, a year-over-year increase of 8% in pipeline rooms.

In 2024, construction started on 88,500 rooms, excluding acquisitions and partnerships, the highest level of construction starts in Hilton’s history.

Hilton continues to have more new rooms under construction than any other hotel company with approximately one in every five hotel rooms under construction globally slated to join the company’s portfolio.

“We’re incredibly proud of our growth last year, driven by the performance of our brands and our team’s commitment to delivering the very best stays for our guests and impressive returns for owners,” said Chris Nassetta, President and CEO, Hilton.

“Given the strength of our commercial engines, family of brands, and global network, we continue to feel good about our growth this year. Our development pipeline and construction starts are strengthening around the world, and demand for travel remains strong, leading to increased confidence in our expectations for net unit growth of 6-7% in 2025,” he added.

“Our diversified and strategic approach to development continues to generate robust growth, bringing us closer to our goal of serving any guest, for any stay occasion, anywhere in the world,” said Kevin Jacobs, CFO and president, global development, Hilton.

“Signings and construction starts increased meaningfully in 2024, giving us great momentum heading into the new year. With approximately half a million rooms in our development pipeline, coupled with favorable supply and demand fundamentals more broadly and a growing global middle class, we’re confident in our ability to deliver sustained growth in 2025 and beyond,” said Jacobs.

Hilton has more than 8,400 properties trading worldwide. The company debuted its brands in several new markets in 2024, including Paraguay, Nepal and Bonaire, bringing the total number of countries and territories where Hilton operates to 140.

Hilton also welcomed more than 224 million guests to its properties last year, more than any year in its history.

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