MICHAEL, BARBADOS — Blue Diamond Resorts is gearing up for a hot, hot summer with the launch of its new ‘Summer Black Friday’ campaign featuring an exclusive, limited-time offer.

Available for just three weeks, from April 9-30, 2025, the offer gives travellers early access to the year’s most anticipated sale, typically reserved for year-end.

During the promotional period, travellers can take advantage of savings when vacationing between now and Sept. 30, 2025.

According to the company, the summer season is the perfect time to explore the Caribbean, during which travellers can enjoy better availability, beautiful weather and immersive experiences, all while avoiding the holiday crowds. Popular options include the newly opened Overwater Suites at Royalton CHIC Antigua, the wellness-focused Hideaway at Royalton Blue Waters, and the family-favourite Royalton Punta Cana.

The campaign also taps into Blue Diamond Resorts’ pioneering new mindset known as ‘FOMOT,’ or the Fear of Missing Out on Travel, an emerging trend that captures travellers’ desire to act fast and secure unforgettable experiences before they’re gone.

Blue Diamond Resorts caters to all types of getaways – from adults-only to multi-generational and boutique beachfront stays – with several award-winning brands like Royalton Luxury Resorts, Royalton CHIC Resorts, Hideaway at Royalton Resorts, Planet Hollywood Beach Resorts, Mystique by Royalton, and Grand Lido Negril. Prices may vary based on the property, season and room type.

For more information go to www.royaltonresorts.com, www.planethollywoodhotels.com, and www.mystiqueresorts.com.