ENEVA — Kempinski Hotels has appointed Barbara Muckermann as its new Chief Executive Officer, the first woman to take the company’s helm in its 127-year history.

Muckermann, who most recently served as President and CEO of Silversea Cruises, says she could not be more thrilled to be joining the global luxury hospitality brand, particularly at a time of huge growth. With 82 hotels in 36 countries, Kempinski intends to add another 34 hotels and residences to its portfolio in Europe, the Middle East, Asia and Africa in the coming years. 

“I am delighted to play an integral role in this incredibly iconic brand’s next chapter while honouring its rich history, and very much look forward to working in tandem with amazing colleagues globally to continue to make the Kempinski name synonymous with individual luxury,” said Muckermann. 

René Nijhof, Chairman of the Board of Directors Kempinski Hotels S.A., added: “Barbara has always been at the forefront of luxury, and her proven ability to elevate the guest experience while simultaneously maximising profitability for leading travel brands made her the ideal choice to lead Kempinski Hotels. Her dynamic, forward-thinking approach will be vital as we continue to usher in a new era of luxury for our brand.”

During her more than 25 years of hospitality experience, Muckermann has successfully expanded sales and profitability as well as significantly upgraded the guest and customer experience for leading global brands in luxury and travel including Loro Piana, MSC Cruises and NCL. After joining Silversea Cruises in 2001, she became president and CEO of the cruise line in January 2023, taking over the reins from Roberto Martinoli.