TORONTO — Chelsea Hotel, Toronto has named Christopher Ashby as Director of Commercial Operations.

Ashby brings 20+ years of sales, marketing and strategic planning experience to his new role on the hotel’s executive management team.

Over the course of his career Ashby has held senior roles in sales, revenue, communications and marketing for such brands as Shangri-la, Marriott, Sutton Place, Windsor Arms, Four Seasons and Intercontinental. In these roles, he has developed market leading revenue outcomes, opened three hotels, closed one and rebranded another.

“We are delighted to welcome Christopher in his new leadership role at our hotel,” said Rob Housez, General Manager, Chelsea Hotel, Toronto. “His proven track record for delivering superior financial results will be a tremendous asset to the hotel.”