MIAMI — AIC Hotel Group has named Donna Smith as the new Director of Luxury Sales, USA & Canada.

In her new role, Smith will lead luxury sales strategies across the U.S. and Canada for Nobu Hotels Los Cabos, Miami, and Chicago, as well as Unico 20°87° Hotel Riviera Maya and UNICO 20º105º Hotel Vallarta.

Smith has more than two decades of experience in luxury sales, with roles at Palmaïa – The House of AïA, the Aruba Tourism Authority and Island Destinations.

“We are thrilled to welcome Donna to the AIC Hotel Group team,” said Ash Tembe, VP North America Sales and Marketing, AIC Hotel Group. “Her exceptional leadership, strategic vision, and results-driven approach will play a crucial role in helping us grow our luxury sales efforts and continue to build on the success of our brands. We are confident that her contributions will elevate our luxury offerings and drive continued growth in the U.S. and Canada.”